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PROFIT-FIRST PRICING TEMPLATE
PROFIT-FIRST PRICING TEMPLATE
Regular price
€19,99 EUR
Regular price
Sale price
€19,99 EUR
Taxes included.
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WHAT THIS WILL HELP YOU WITH
The Profit-First Pricing Template turns all your costs into a clear, realistic selling price, for both retail and wholesale.
It shows you:
- what a piece actually costs
- what you need to charge to be profitable
- where your margins really sit
- how many units you need to sell to break even
WHAT YOU'LL FIND INSIDE
This is a Excel–ready calculator with formulas already built in.
You can calculate pricing including:
- CMT / manufacturing costs
- fabrics & trims
- sampling & development costs
- packaging
- duties & additional costs
- marketing reserve (% of revenue)
- retail price (net & incl. VAT)
- wholesale price
- margin per piece
- break-even point
- pricing scenarios at different margin targets
You only fill in the blue cells, the rest calculates automatically.
ABOUT THE MENTOR
Lena Onkelinx is a Belgian fashion designer and creative director, and the founder of LENA MAE, a European-made label defined by minimalist design and timeless essentials.
After gaining experience at a leading German fashion house, Lena built her career independently, consulting fashion brands worldwide through 1:1 strategy and brand-building guidance. Working closely with founders across different stages, she repeatedly saw the same gap: strong creative vision, but little clarity around the business foundations needed to build a brand that lasts.
Having lived and worked in New York and Amsterdam, Lena gained a deep understanding of both the European and international fashion landscape. Now based between Paris and Antwerp, she combines real-world industry experience with a mission to make brand-building knowledge more accessible for emerging designers.
The systems, frameworks, and decision-making tools she uses in her 1:1 consulting are now bundled into this course, created for designers who want clarity, structure, and direction without learning the hard way.
Client experiences & feedback
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The value in this program compared to the price is honestly insane. Thank you!
— Lise C.
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Lena Onkelinx was an invaluable mentor. Her deep knowledge of the fashion market and innovative design and marketing approach were evident in every project. Lena’s mentorship not only strengthened my foundation in fashion and marketing but also inspired me to push my creative boundaries.
I highly recommend Lena for her exceptional talent, industry expertise, and commitment to nurturing emerging professionals.— Ilse Rabenberg
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I had the privilege of working directly with Lena Onkelinx and it was an incredible experience from start to finish. Lena brought unparalleled expertise in fashion marketing, guiding me through my first role in this industry with remarkable patience and insight.
Lena's ability to push me beyond my comfort zone allowed me to discover my full potential and grow. It was inspiring to be coached by someone who has built such an amazing brand from the ground up.
I highly recommend Lena's coaching to anyone seeking to work with someone who is both a great mentor and a powerhouse in the fashion industry.— Olivia Alba Praska
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Working with Lena was such a pleasure. She’s incredibly organized, and came with so much knowledge about marketing and brand exposure. I learned so much from her expertise and walked away with so much insight. Highly recommend her coaching.
— Sara (KinkiFish)
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Following the Fashion Founder Kickoff program completely changed how I look at building a fashion brand. It gave me structure and a clear plan. Lena breaks down everything in such an honest and practical way. This program saved me months of trial and error and gave me the confidence to truly start. I’d recommend this to anyone serious about building a sustainable fashion brand.
— Cara M.
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